Types of Digital content/ Marketing
What types of advanced content should I make?
The sort of content you make depends on your group of spectators' needs at various stages in the buyer's journey.
You should start by making buyer personas (use these free templates, or attempt makemypersona.com) to distinguish what your group of spectators' goals and challenges are in connection to your business. On a basic level, your online content should intend to assist them with meeting these goals, and beat their challenges.
At that point, you'll have to consider when they're most liable to be prepared to consume this content in connection to what stage they're at in their buyer's journey. We call this content mapping.
With content mapping, the objective is to target content as per:
The characteristics of the person who will consume it (that is the place buyer personas come in).
In terms of the arrangement of your content, there are various things to attempt. Here are some options we'd suggest using at each stage of the buyer's journey:
Awareness Stage
Blog posts. Great for increasing your natural traffic when matched with a strong SEO and catchphrase strategy.
Infographics. Entirely shareable, which means they increase your chances of being found by means of social media when others share your content. (Look at these free infographic templates to kick you off.)
Short videos. Once more, these are truly shareable and can enable your image to get found by new audiences by hosting them on platforms like YouTube.
Consideration Stage
Ebooks. Great for lead age as they're commonly more comprehensive than a blog post or infographic, which means someone is more prone to trade their contact data to get it.
Research reports. Once more, this is a high worth content piece which is great for lead age. Research reports and new information for your industry can also work for the awareness stage however, as they're regularly gotten by the media or industry press.
Webinars. As they're a more definite, intelligent type of video content, webinars are a successful consideration stage content configuration as they offer more comprehensive content than a blog post or short video.
Decision Stage
Case studies. Having definite case studies on your website can be a viable type of content for those who are prepared to settle on a purchasing decision, as it helps you positively impact their decision.
Testimonials. On the off chance that case studies aren't a solid match for your business, having short testimonials around your website is a decent other option. For B2C brands, consider testimonials somewhat more loosely. In case you're an apparel brand, these might appear as photos of how others styled a shirt or dress, pulled from a marked hashtag where individuals can contribute.
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